Studies of CRM : management capabilities and the mediating role of customer satisfaction
Cheng-Se Hsu, Majidul Islam, Yi-Feng Yang
| Year of publication: |
2016
|
|---|---|
| Authors: | Hsu, Cheng-Se ; Islam, Majidul ; Yang, Yi-feng |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 10.2016, 2, p. 264-282
|
| Subject: | customer relationship management | CRM | customer satisfaction | human service capability | information technology | IT | marketing knowledge | MK | service capability | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Informationstechnik | Information technology | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666285