Studiu Statistic privind Aspecte ale Intertextualitatii in Reclamele Comerciale

In many commercial ads are used linguistic sequences that remind the reader of proverbs, titles or famous quotes of literary works, titles of songs, movies or shows, expressions and phrases, all these modified, to refer directly to the product proposed to the consumer. This study makes a statistical analysis of the modified phraseological units, depending on their type and the nature of the model. It also analyses changes through replacement, which means almost 80% of the changes, depending on the morphological value of the replaced word, and depending on the language of the replaced sequence and of the sequence that replaces. It is the first statistical study on intertextuality and at the same time, the first study on intertextuality in commercial ads.