A Study of "Customer" knowledge among the B-school students & feasibility of integrative framework of HR, OB, marketing & customer relationship in the curriculum for its facilitation
Supriya Biswas, Shampa Chakraberty
| Year of publication: |
2020
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|---|---|
| Authors: | Biswas, Supriya ; Chakraberty, Shampa |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 18.2020, 4, p. 1-18
|
| Subject: | Human Resource Management | Customer Relationship Management | VUCA | Customer Loyalty | RFM | Hierarchy of Needs | Customer Experience | MOOC | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lehrplan | Curriculum | Personalmanagement | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187300