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The impact of generic advertising and the free rider problem: a look at the U.S. orange juice market and imports
Brown, Mark G., (1995)
Measures of advertising success and the probability of purchase: the orange-juice example
Lee, Jonq-Ying, (1991)
A study of U.S. orange juice imports and exports
Lee, Jonq-Ying, (2004)
Orange Juice Dumping Ruling
Brown, Mark G., (2006)
Long-Run Impact of Orange-Juice Generic Advertising
Generic Advertising of Florida NFC