Study on the Agricultural Biotechnology Innovation Based on the Product Differentiation

Based on product differentiation, this paper researches the innovation of agricultural biotechnology. In the duopoly structure, the company's investment in innovation is affected by the product differentiation, and the greater the difference, the greater the willingness to increase investment and improve quality; at the same time, low innovative cost companies will choose a higher level of investment in innovation and quality. If there is no difference between the products, the companies with high cost of innovation abandon quality competition, and the companies with low cost of innovation "monopolize" the market.