• Glossary
  • Executive summary
  • 1 Introduction
  • 1.1 Terms of reference
  • 1.2 Approach
  • 2 PETs: definition and technical overview
  • 2.1 Definition
  • 2.2 Classification
  • 2.3 Technical overview
  • 2.4 Summary
  • 3 PETs deployment: context and issues
  • 3.1 Outline of the economic approach
  • 3.2 Individuals’ demand for PETs
  • 3.3 Data controllers’ deployment decision
  • 3.4 PETs and competition
  • 3.5 Patterns of technology adoption
  • 3.6 Summary
  • 4 Stakeholders’ views
  • 4.1 Risks to privacy and the state of data protection
  • 4.2 The role of PETs
  • 4.3 Promoting PETs deployment
  • 4.4 Summary
  • 5 Case Studies
  • 5.1 Assessing the economic benefits of PETs
  • 5.2 Case study I: GENOMatch
  • 5.3 Case study II: PriPAYD
  • 5.4 Case study III: Pseudonymisation services
  • 5.5 Case study IV: location‐based mobile services
  • 5.6 Case study V: CCTV privacy zones
  • 5.7 Case study VI: Nightclub fingerprint identification
  • 5.8 Summary
  • 6 Business survey
  • 6.1 Response sample and respondent profile
  • 6.2 Use of personal information
  • 6.3 PETs and the benefits of holding personal data
  • 6.4 Summary
  • 7 Options for public‐private cooperation
  • 7.1 Theoretical arguments
  • 7.2 Case study evidence
  • 7.3 Views of businesses and stakeholder
  • organisations
  • 7.4 Summary
  • 8 Conclusions
  • 9 References
  • Stakeholder consultation documents
  • rNPV of pharmaceuticals – model parameters
  • Exploratory case Studies
  • Business survey