Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation
Year of publication: |
2021
|
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Authors: | Lee, Hee Yeon ; Park, Chang Won ; Kim, Bong-Seok |
Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 26.2021, 2, p. 49-66
|
Subject: | Exhibitor | Overseas exhibition | Exhibition performance | Exhibition | Trade Show | Efficiency | Data envelopment analysis | Messe | Trade fair | Data-Envelopment-Analyse | Veranstaltungswirtschaft | Event sector | Messebeteiligung | Trade fair participation | Effizienz |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.17549/gbfr.2021.26.2.49 [DOI] hdl:10419/253325 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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