A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Ming-Yuan Hsieh
| Year of publication: |
2012
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|---|---|
| Authors: | Hsieh, Ming-yuan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 323-341
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| Subject: | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783495