STUDY REGARDING THE IDENTIFICATION OF THE KEY CULTURAL VALUES OF MULTINATIONAL COMPANIES. A COMPARATIVE STUDY: EUROPE, ASIA, USA.

Organizational culture is an important aspect of the company success. Each company develops an authentic culture. Still it is important to know what are the key cultural commune values that are linked with the company success. Thus, the purpose of present study is to identify such key values, taking as analysis base the most performant companies worldwide. With this purpose 28 multinational companies were selected from Forbes 500 companies and were analyzed in Hofstede model perspective. The results of the study emphasized that the multinational companies have strong and some fundamental cultural values that are shaped to some extent by national culture.