STUDY REGARDING THE IMAGE OF SUPERMARKETS KAUFLAND, PENNY, PROFI IN THE CITY OF ALBA IULIA

The paper presents a comparative study about the image of three supermarkets in the city of Alba Iulia (Kaufland, Penny, Profi) with the use of a questionnaire designed for this purpose. The main topics identified in the study were: products offered and assortment diversity; the quality of the offered services; prices; communication with the market and promotion efforts, those were the main categories applied.

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Year of publication:	2012
Authors:	Ruxandra, RADOVICIU ; Filimon, STREMTAN ; Ramona, CUCEA
Published in:	Revista Economica. - Facultatea de Ştiinţe Economice. - Vol. Supplement.2012, 3, p. 344-354
Publisher:	Facultatea de Ştiinţe Economice

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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