Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness

The contribution of cultural organizations to the increase of the competitive position of cities has become increasingly significant in recent years through the role they play in urban development. Thus, increasing the number of visitors is a fundamental objective for the development strategy of cities, and these "many small investors" bring not only funds, but also determine an improvement in the "urban offer". In this context, cultural organizations are an important strategic option for achieving this fundamental objective and the competitiveness of cultural organizations is reflected directly proportional into the success of cities. Within this type of organization, museums occupy a primary place due to their ability to attract tourists, which is focused on at least three determinants: special symbolism, the importance that museums have among leisure preferences and the educational role. In this paper, we intend to present the findings of a study on the perception of visitors on the National Museum of Art of Romania in terms of actions for improving the competitiveness of this logo-museum.