A Study on Retailers Satisfaction Related to Various Sales Promotion Schemes Designed by Beverages Companies in Gujarat : With Special Reference to Yogi Foods Pvt Ltd

Retailer satisfaction is what analyzed by studying various aspects such as factors influencing to promote YOGI FOODS products in market through retailers, sales promotion schemes, measurement of pricing, availability and quality of products etc. For in depth study purpose, review of literature has been taken into the consideration. Some research papers and journals were studied about topic retailer satisfaction. Abstract of those reviews have been mentioned with mentioning reliable sources from where they have been found. Total 14 research papers are analyzed for literature review regarding retailer satisfaction and retailing strategies. Whole research is taken place with the help of questionnaire survey and market data analysis in different areas of Junagadh, and learns about retailers’ satisfaction towards products of YOGI FOODS in Junagadh city. After processing data collection through questionnaire survey, data analysis and data inter operations have been derived by formulating charts and tabular information. Lastly, research process is ended by applying research hypothesis tests i.e. Chi-square test. On the basis of data collection and data analysis, research findings and conclusion have been studied. And on the basis of those findings, suggestions have been derived if any