A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Daniel Monaghan and Daniel Read League
| Year of publication: |
2022
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|---|---|
| Authors: | Monaghan, Daniel ; League, Daniel Read |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 4, p. 322-336
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| Subject: | team identific action | NFL | social identity theory | franchise expansion | franchise relocation | satellite fan | Franchising | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Profisport | Professional sports | Arbeitsgruppe | Team | Sportorganisation | Sport organization | Großbritannien | United Kingdom | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Ballsport | Ball game | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.314.1222.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532052