A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand : a case study of Bank Parsian
Abolfazl Danaei, Ali Jahan and Mohammad Saeidfar
| Year of publication: |
2013
|
|---|---|
| Authors: | Danaei, Abolfazl ; Jahan, Ali ; Saeidfar, Mohammad |
| Published in: |
Management science letters. - Waterloo, Ont : Growing Science, ISSN 1923-9343, ZDB-ID 25920091. - Vol. 3.2013, 5, p. 1439-1444
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.5267/j.msl.2013.04.003 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010118613