A study on the influence of country image on purchase intention of Chinese consumers based on Fishbein's model of reasoned action : focused on USA, Germany, Japan and South Korea
Li Dongjin; Ahn Jong-Seok, Zhou Ronghai, Wu Bo
| Year of publication: |
2009
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|---|---|
| Authors: | Li, Dongjin ; Ahn, Jong-seok ; Zhou, Ronghai ; Wu, Bo |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 23886535. - Vol. 3.2009, 4, p. 621-646
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009882703