Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Chunlin Yuan, Hakil Moon, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Yuan, Chunlin ; Moon, Hakil ; Wang, Shuman ; Yu, Xiaolei ; Kim, Kyung Hoon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 101-110
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| Subject: | Entrepreneur endorser | B2B parasocial relationship | Repeat purchase intention | B2B marketing | Network business model | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.11.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490947