Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Roland Gau; Haeran Jae; Madhubalan Viswanathan
| Year of publication: |
2012
|
|---|---|
| Authors: | Gau, Roland ; Jae, Haeran ; Viswanathan, Madhu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 12, p. 1683-1691
|
| Subject: | Subsistenzwirtschaft | Subsistence economy | Analphabetismus | Illiteracy | Qualitative Methode | Qualitative method | Experiment | Konsumentenverhalten | Consumer behaviour | USA | United States | Indien | India |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683170