Studying service SME adoption of mobile marketing technology (MMT) via technology-organization-environment framework
Sunday Chinedu Eze, Vera Chinwendu Chinedu-Eze, Hart O. Awa
| Year of publication: |
2022
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|---|---|
| Authors: | Eze, Sunday Chinedu ; Chinedu-Eze, Vera Chinwendu ; Awa, Hart Okorie |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 1, p. 1-16
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| Subject: | Adoption | Grounded Theory | MMT | Nigeria | SMEs | TOE | KMU | SME | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Grounded theory | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.20220101.oa1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012799962