Studying Soft Power

In an era of globalised communication technologies, research is focussing on the potential of media as a means of â€˜soft powerâ€™, to persuade people and wield influence. The issue of credibility also complicates the study of media as a means of soft power. The Hoot Media Research Review.[http://www.thehoot.org/web/home/story.php?storyid=5389&pg=1&mod=1&sectionId=9&valid=true# ]

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Year of publication:	2011-11
Authors:	Ranganathan, Maya
Institutions:	eSocialSciences
Subject:	media \| communication technologies \| soft power \| media influence \| media studies

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Series:	Working Papers.
Type of publication:	Book / Working Paper
Notes:	Institutional Papers
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009370981