Studying the changing customer relationship management practices for consumer packaged goods : an empirical investigation
Vimal Bhatt
| Year of publication: |
2007
|
|---|---|
| Authors: | Bhatt, Vimal |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 455-461
|
| Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736505