Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Sidharth Muralidharan, Carrie La Ferle and Sanjukta Pookulangara
| Year of publication: |
July 2018
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| Authors: | Muralidharan, Sidharth ; La Ferle, Carrie ; Pookulangara, Sanjukta |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 4, p. 609-632
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| Subject: | Domestic violence | religion | theory of reasoned action | advertising | bystander intervention | India | Indien | Religion | Gewalt | Violence | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1339659 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882040