Subconscious (un) attachment to a sponsor : an irrational effect of facility naming rights
Year of publication: |
2014
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Authors: | Delia, Elizabeth B. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 5, p. 551-564
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Subject: | consumer behavior | ethnography | facility naming rights | sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour |
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