Subconscious (un) attachment to a sponsor : an irrational effect of facility naming rights
Elizabeth B. Delia
| Year of publication: |
2014
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|---|---|
| Authors: | Delia, Elizabeth B. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 5, p. 551-564
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| Subject: | consumer behavior | ethnography | facility naming rights | sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportstätte | Sports facilities |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418266