Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Hongpeng Wang, Rong Du, Jin Li, Weiguo Fan
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Hongpeng ; Du, Rong ; Li, Jin ; Fan, Weiguo |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 915-944
|
| Subject: | Online review systems | Information strategies | Multidimensional attributes | Variance boundary | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9314-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309250