Subject trends in The History of Marketing Thought : from simplicity towards complexity
Göran Svensson
| Year of publication: |
2009
|
|---|---|
| Authors: | Svensson, Göran |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 1.2009, 2, p. 361-370
|
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917555