Subordinated service environments : how branding can create unintentional service exclusion
Kelley Cours Anderson, Deidre Popovich, Kellilynn M. Frias and Mikaela Trussell
| Year of publication: |
2024
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|---|---|
| Authors: | Anderson, Kelley Cours ; Popovich, Deidre ; Frias, Kellilynn M. ; Trussell, Mikaela |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 8, p. 1074-1088
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| Subject: | Customer engagement | Health services | Service ecosystem | Brand inclusivity | Confusion | Healthcare | Lack of belonging | Service exclusion | Service inclusion | Gesundheitsversorgung | Health care | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Gesundheitswesen | Health care system | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2024-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114688