Subscription commerce : an attachment theory perspective
René Hubert Kerschbaumer, Daniel Kreimer, Thomas Foscht and Andreas B. Eisingerich
| Year of publication: |
2023
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|---|---|
| Authors: | Kerschbaumer, René Hubert ; Kreimer, Daniel ; Foscht, Thomas ; Eisingerich, Andreas B |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 33.2023, 1, p. 92-115
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| Subject: | attachment theory | brand attachment | consumer attachment | Subscription commerce | subscription services | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2134173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226383