Subscription strategy choices of network video platforms in the presence of social influence
Wenyi Wang, Qiang Guo
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Wenyi ; Guo, Qiang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 577-604
|
| Subject: | Free strategy | Network video platform | Paid strategy | Social influence | Trial strategy | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Soziale Beziehungen | Social relations | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09504-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251731