Subscriptions versus one-off purchases : the impact of fee-charging models on consumer privacy concerns
Year of publication: |
2023
|
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Authors: | Yan, Chenfeng ; Yang, Zhilin ; Dai, Xin |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 4, p. 835-859
|
Subject: | Consumer privacy concern | Consumer-serving motive | Fee-charging model | Financial mobile services | Paid apps | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications |
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