Substituting information for interaction : a framework for personalization in service encounters and service systems
Robert J. Glushko and Karen Joy Nomorosa
| Year of publication: |
2013
|
|---|---|
| Authors: | Glushko, Robert J. ; Nomorosa, Karen Joy |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 1, p. 21-38
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| Subject: | personalization | serice encounter | service systems design | information models | customer models | technology-based services | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungssektor | Service industry | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751120