Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Lynne Eagle; Yvette Morey; Stephan Dahl
| Year of publication: |
2012
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| Authors: | Eagle, Lynne C. ; Morey, Yvette ; Dahl, Stephan |
| Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 237-247
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| Subject: | Kommunikationsmedien | Communication media | Product Placement | Product placement | Werbewirkung | Advertising effects | Unternehmensethik | Business ethics | Werbebeschränkung | Advertising regulation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009748096