Succeeding in competitive arenas with arena-relevant marketing capabilities
Elena Ehrensperger, Daria Greenberg and Harley Krohmer, Felix Nagel, Wayne Hoyer and Z. John Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Ehrensperger, Elena ; Greenberg, Daria ; Krohmer, Harley ; Nagel, Felix ; Hoyer, Wayne D. ; Zhang, Z. John |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 2, p. 321-350
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| Subject: | Arena-relevant marketing capabilities | Competitive arena | Luxury | Strategy implementation | Strategisches Management | Strategic management | Luxusgüter | Luxury goods | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Marketing | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Capability-Ansatz | Capability approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2019-0703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173432