Success and failure factors of social media integration : insights from business experience
Maha Al-Essa, Imene Ben Yahia
| Year of publication: |
2019
|
|---|---|
| Authors: | Al-Essa, Maha ; Ben Yahia, Imene |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 2, p. 118-129
|
| Subject: | social media | success factors | failure factors | qualitative study | Social Web | Social web | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036990