Success Factors of Biotechnology Industry Based on Triangular Fuzzy Number
Based on the theory of competitive advantage and value chain, this paper establishes the indicator system, and develop the strategic framework using the fuzzy Delphi method. Then the triangular fuzzy number model is established using Fuzzy Analytic Hierarchy Process, and the key factors influencing biotechnology industry are extracted. The results show that in terms of weight, the key factors influencing the success of biotechnology industry are sequenced as follows: “open innovation capacityâ€, “quality and cost control abilityâ€, “advanced customer-oriented product manufacturing capacityâ€, “technology R & D personnel's capacityâ€, “brand image building capacityâ€, “logistics and sales capacityâ€, “grasping the market demand trendsâ€. The manufacturers and government decision-making body can use this as the basis, to promote the development of the biotechnology industry.
Year of publication: |
2013
|
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Authors: | Lei, Lei |
Published in: |
Asian Agricultural Research. - USA-China Science and Culture Media Corporation. - Vol. 05.2013, 04
|
Publisher: |
USA-China Science and Culture Media Corporation |
Subject: | Triangular fuzzy number | Biotechnology industry | Evaluation of success factors | Agribusiness |
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