Success factors of export marketing : a meta-analytic critique of the empirical studies
Hans Georg Gemünden
| Year of publication: |
2012
|
|---|---|
| Authors: | Gemünden, Hans Georg |
| Published in: |
Perspectives on international marketing - re-issued. - London [u.a.] : Routledge, ISBN 0-415-65769-5. - 2012, p. 33-62
|
| Subject: | Erfolgsfaktor | Success factor | Meta-Analyse | Meta-analysis | Internationales Marketing | International marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684126