Success Factors of Regional Strategies for Multinational Corporations : Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation

This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. Based on contingency theory, we develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaptation on the regional success of MNCs. Using structural equation modelling, we also analyse the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Global 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaptation are highly contingent upon contextual influences on MNCs

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Year of publication:	2017
Authors:	Gilbert, Dirk Ulrich
Other Persons:	Patrick, Heinecke (contributor)
Publisher:	[2017]: [S.l.] : SSRN
Subject:	Multinationales Unternehmen \| Transnational corporation \| Erfolgsfaktor \| Success factor \| Regionalentwicklung \| Regional development \| Strategisches Management \| Strategic management \| Regionalökonomik \| Regional economics \| Internationaler Markteintritt \| International market entry

Extent:	1 Online-Ressource (60 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Management International Review, Vol. 54, No. 5, pp. 615-651. DOI 10.1007/s11575-014-0220-9 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2015 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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