Success in the consumer products market : understanding direct store delivery
Andreas Otto, Josef Schoppengerd and Ramin Shariatmadari
| Year of publication: |
2009
|
|---|---|
| Authors: | Otto, Andreas ; Schoppengerd, Josef ; Shariatmadari, Ramin |
| Published in: |
Direct store delivery : concepts, applications and instruments. - Berlin : Springer, ISBN 3-540-77212-X. - 2009, p. 1-29
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822623