Success Through Customer-Driven New Product Development: A Comparison of U.S. and New Zealand Small Entrepreneurial High Technology Firms
| Year of publication: |
1997
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|---|---|
| Authors: | Souder, William E. ; Buisson, David ; Garrett, Tony |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 14.1997, 6, p. 459-472
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