Successful advertising : key alternative approaches ; a management handbook of worldwide principles
Martyn P. Davis
| Year of publication: |
1997
|
|---|---|
| Authors: | Davis, Martyn P. |
| Publisher: |
London [u.a.] : Cassell |
| Subject: | Werbeplanung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 141 S. : graph. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-304-70096-7 ; 0-304-70097-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004371925