Successful customer relationship management programs and technologies : issues and trends
[ed. by] Riyad Eid
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Eid, Riyad (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Beziehungsmarketing | Innovation | Konsumentenverhalten | IT-gestütztes Marketing | Welt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 338 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-466-60288-5 ; 978-1-466-60290-8 ; 978-1-466-60289-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009600833