Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
Bryan Foss ; Merlin Stone
| Year of publication: |
2001
|
|---|---|
| Authors: | Foss, Bryan ; Stone, Merlin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Beziehungsmanagement | Kundenmanagement |
| Extent: | XXII, 522 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3579-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004779579