Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
Bryan Foss & Merlin Stone
| Year of publication: |
2001
|
|---|---|
| Authors: | Foss, Bryan ; Stone, Merlin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxii, 522 p graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-3579-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530633