Successful growth strategies of three Chinese domestic hotel companies
| Year of publication: |
2012
|
|---|---|
| Authors: | Qin, Yu ; Adler, Howard ; Cai, Liping A. |
| Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 3.2012, 1, p. 40-54
|
| Subject: | Unternehmenswachstum | Firm growth | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Innovation | Dienstleistungsqualität | Service quality | Niedrigpreisstrategie | Low-cost strategy | Hotellerie | Hotel industry | China |
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