Successful product management : a guide to strategy, planning and development
Stephen Morse
| Year of publication: |
1998 ; 2. ed.
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|---|---|
| Authors: | Morse, Stephen |
| Publisher: |
London : Kogan Page |
| Subject: | Produktmanagement | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 150 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2702-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376773