Extent: | XIX, 533 S. : Ill., graph. Darst. 1 CD-ROM ; 12 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | One computer disk in back pocket. - Includes bibliographical references and index. - Previous ed.: 1999 |
ISBN: | 1-58053-332-9 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004749015