Successful strategic re-orientation : lessons from Cadbury's experience ; an interview with Todd Stitzer, Chief Executive of Cadbury
Nicholas O'Regan and Abby Ghobadian; Todd Stitzer
| Year of publication: |
2009
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|---|---|
| Authors: | O'Regan, Nicholas ; Ghobadian, Abby ; Stitzer, Todd |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 24739650. - Vol. 2.2009, 4, p. 405-412
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890947