Successful strategic re-orientation : lessons from Cadbury's experience ; an interview with Todd Stitzer, Chief Executive of Cadbury
Nicholas O'Regan and Abby Ghobadian; Todd Stitzer
| Year of publication: |
2009
|
|---|---|
| Authors: | O'Regan, Nicholas ; Ghobadian, Abby ; Stitzer, Todd |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 2473965-0. - Vol. 2.2009, 4, p. 405-412
|
| Subject: | Führungskräfte | Managers | Strategisches Management | Strategic management | Großbritannien | United Kingdom | Erfolgsfaktor | Success factor | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917636