Successful technological integration for competitive advantage in retail settings

Eleonora Pantano, editor

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

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Year of publication:	[2015]
Other Persons:	Pantano, Eleonora (ed.)
Publisher:	Hershey, Pa. : Business Science Reference, an imprint of IGI Global
Subject:	Ladengestaltung \| Store design \| Ladengeschäft \| Retail outlet \| Innovationsmanagement \| Innovation management \| Informationstechnik \| Information technology \| Konsumentenverhalten \| Consumer behaviour \| Verkaufspersonal \| Salespeople \| Innovationsakzeptanz \| Innovation adoption \| Wettbewerbsvorteil \| Competitive advantage \| Einzelhandel \| Retail trade

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Extent:	Online-Ressource(PDFs (405 pages))
Series:	Advances in e-business research (AEBR) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 14 Beitr. Includes bibliographical references and index Systemvoraussetzungen: PDF-Reader Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others]Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit Towards a benchmark in the innovation of the retail channel / Milena Viassone Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.
ISBN:	978-1-4666-8298-6 ; 1-4666-8297-3 ; 978-1-4666-8297-9
Other identifiers:	10.4018/978-1-4666-8297-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011290087