Sunkist growers : refreshing the brand
Year of publication: |
2009
|
---|---|
Authors: | Boland, Michael A. ; Pozo, Veronica ; Sumner, Daniel A. |
Published in: |
Review of agricultural economics : RAE. - Oxford : Blackwell, ISSN 1058-7195, ZDB-ID 1072527-1. - Vol. 31.2009, 3, p. 628-639
|
Subject: | Sunkist Growers, Inc. <Sherman Oaks, Calif.> | Agrargenossenschaft | Agricultural cooperative | Zitrusfrucht | Citrus fruit | Markenführung | Brand management | USA | United States | Welt | World |
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