Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Chenxi Li, Xueming Luo, Cheng Zhang, Xiaoyi Wang
| Year of publication: |
September-October 2017
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| Authors: | Li, Chenxi ; Luo, Xueming ; Cheng, Zhang ; Wang, Xiaoyi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 5, p. 762-779
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| Subject: | mobile | targeting | field experiment | e-commerce | advertising | weather | Werbewirkung | Advertising effects | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Werbung | Advertising | Online-Marketing | Internet marketing | Wetter | Weather | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760394